Brad Morgan

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Brad started his career in broadcasting in the late 1980's as a teenager at WBCM in Bay City.

"I was on the air before I could drive" says Brad. "The Station Manager took a chance on me, and I am forever grateful he did."

Brad has worked in Michigan as an On-air Talent and Program, Music, Production, and Promotions Director before joining the stations (Unforgettable 97-7 and 1490 at the time) as our Production and Operations Manager in 2010. In 2015, Brad added Program Director duties, and moved from afternoons on-air to the Morning Show in 2017.

Brad and his wife live in Midland, they are both avid readers and love to travel.